Mc Donald's monopoly game

Mc Donald's lately is using digital marketing as a media to attract more consumers. How? The game is like just a normal monopoly game that comes along with the prize such as get a free music, free laptop and others that you can redeem it online in meccas website. In order to play the game there is a code required. To get the code, buying the medium and large size menu in Mcdonald will give customers the opportunity to get the sticker that contains code on it. This monopoly game has raised consumers attention in Mc Donald's lately. There are also even an event which is 5 chance to win in the maccas play to enter the competition, people need to purchase something from the menu being listed in the website and grab the game ticket in the package. This is how Mcdonald use digital marketing in order to attract consumers attentions.




I personally work on Mc Donald i know precisely how enthusiast the customers in redeeming what they've got from the stickers from each of the cups and fries package. Sometimes the customers can keep on visiting Mc Donald until they got enough right stickers to play and win in the website. Who doesn't like prize? even i do! Only purchase a cup of coke in Mc Donald and have the opportunity to win a laptop? That's a huge prize therefore i think this digital marketing strategy that Mc Donald made to attract consumers is really smart.