Let's Get Digital

23 October 2014



Hi guys so this is my blog post of the week! It's pretty interesting that nowadays you might not or might realized that your friends requests are no longer your friends anymore instead of the bunch of online sellers in the list. For some people who likes to get so many followers might be happy to have so many random followers on instagram. However for those people who doesn't mind about how many followers do they have especially me i locked my instagram so only just a few and selected online shops that i would like to see who added me otherwise some of the online sellers can be a sellers freak on instagram.





Let me tell you what is the definition of crazy in this case, first who do you expect to comment on instagram? Your friends or may be just public's opinion? Instead of "Hermes 100% authentic only in @hermesau****" then after a while they just spam on the other few photos and comment the same thing i mean it's annoying for me and some people might just block that online shop however not only one online shop that does it which is pretty surprising. However, without you realizing your friends look at your picture some are stalking you some are just see your post through the strolling and see those online sellers who are crazy in advertising their brands. Therefore it actually works even it's annoying.



Moreover, there's another annoying crazy way of such online sellers advertise their products they can just tag you at the products that they are selling and it appears on the photos of you. Personally when i'm being tagged i removed the tag straight away and hide it however for some people they might see and interested to buy. Then i realized this digital marketing is actually work for some peopel even though it doesn't work on me. However, some online shops do giveaway on instagram which i personally interested and try to participate which this makes us at least recognize the brand and might spread the good words of mouth to other friends and i'm thinking how amazing such craze and annoying thing can at least introduce the products to the public and by doing these free digital marketing it does actually work



Hope you enjoy my blog posts any comments are appreciated and i'll try to reply your feedback. Looking forward on your comments. enjoy :)

8 October 2014

Victoria Secret make use of Facebook to find out information and as am intermediary to communicate with a bunch of fans in terms of asking what workout that customers would like to watch and what kind of fashion the fans would like to see. Victoria Secret is active in the social media to engage and being in touch with fans.

As facebook promotions have power which called secret rewards Victoria Secret giveaway gift cards, free panties for everyone who download the videos and lately Victoria Secret be the most popular retails in facebook.

In my opinion this is the smartest way to communicate with customers as bunch of fans who use smartphones and own facebook therefore they can access using their own smartphone as the target market is mostly teenage girls






People look at victoria's secret facebook page from all over the world. It is how victoria secrets communicate with fans to match with the demands of the fans.

New products are sometimes also introduced in the web page so fans will recognize the product when passing by victoria secret's store.

Radio Frequency Identification (RFID) is the wireless use of electromagnetic fields to transfer data; for the purposes of automatic identifying and tracking tags attached to the particular objects. RFID has been recently used by the Mercedez-Benz facility Emirates Motor Company in Abu Dhabi to further enhance benefits received by customers as well as the company. RFID is the latest technology that is in trend recently. 
 

It offers benefits such as the identification of customer's name, numbers plates of the car, and other relevant information; 
when attached to one of the Mercedes Benz Car. RFID Collaborates with the cisco wireless lamp in the car dealership in providing such service. Furthermore, with the assistance of RFID, customers are able to locate their car in times of need such as theft.
 
Security of the car will also be strengthened by having an alarm to be triggered in the case where the car is being removed without authorisations. Lastly RFID enables customers to track the status of their vehicle during service reducing "waiting time" and improves the company productivity as they do not have the pressure of having the customers to wait  on the spot.
 

This assistance offered by RFID not only benefits the company but are also for the customers to enjoy. With the existence of RFID, customers will have additional for factor in purchasing a car considering all the pros it provides.











 


6 October 2014

So this is the continuation of my latest blog post. It actually related with my latest blog however i dont really combine within the 2 to see how's people reaction to each way of marketing of the fast food industry. For me it's really interesting how technology in this era able to marketing the product in such a creative way. Back then centuries before people only marketing the product using labor as the marketing staff however nowadays companies are more into technology and even use the technology such as application on mobile phone to marketing the company's product.





Hungry jack shake application is a new application by hungry jack as in my first blog post i discussed about hungry jack's competitor which is mcdonald way of using digital marketing. Fast food industry nowadays use different ways of digital marketing to marketing their food. if Mc donald use "monopoly" game as their way to marketing i'll show you guys what way does hungry jack do. the shake application actually enable as to check in the nearest hungry jack and by playing the shake game app on your smart phone you can now count on luck and shake it to win a special deal such as buy 1 get 1 free or special price for certain products  and you can claim it instantly in the nearest hungry jack within 20 minutes this creates consumer attention and attract buyers to buy with the special deal. 





However there are some drawbacks i found out throughout everytime i shake those thing and just doesn't get lucky. i try to shake it and didn't win anything last time i shake it therefore i change my plan because i'm being stingy HAHAHHAHA but it turns out i actually go to another store and purchase another foods rather than buying hungry jack.
Mc Donald's lately is using digital marketing as a media to attract more consumers. How? The game is like just a normal monopoly game that comes along with the prize such as get a free music, free laptop and others that you can redeem it online in meccas website. In order to play the game there is a code required. To get the code, buying the medium and large size menu in Mcdonald will give customers the opportunity to get the sticker that contains code on it. This monopoly game has raised consumers attention in Mc Donald's lately. There are also even an event which is 5 chance to win in the maccas play to enter the competition, people need to purchase something from the menu being listed in the website and grab the game ticket in the package. This is how Mcdonald use digital marketing in order to attract consumers attentions.




I personally work on Mc Donald i know precisely how enthusiast the customers in redeeming what they've got from the stickers from each of the cups and fries package. Sometimes the customers can keep on visiting Mc Donald until they got enough right stickers to play and win in the website. Who doesn't like prize? even i do! Only purchase a cup of coke in Mc Donald and have the opportunity to win a laptop? That's a huge prize therefore i think this digital marketing strategy that Mc Donald made to attract consumers is really smart.









9 September 2014


Finders keepers label has been a pretty well established Australian brand labels. Over millions of people in the world love their design but if you think about it how many brands and labels that have a better design with a better value let's say so many!! but the thing is the social marketing that Finders keepers use actually does create value. Finders keepers spread the discount by encouraging people to sign up for the newsletter in the website so they can keep the names and emails in the record so they can actually update about the new arrivals, special offers etc to the people who has signed up in the website. Moreover, they do endorsing to the famous blogger to make the brand name spread everywhere and encourage people to do positive word of mouth toward the brand like "Guys! I found this blogger use this clothing brand! Look at how amazing she is in that dress"





 
As nowadays most girls like to browse fashion bloggers to go check and copy their styles. Therefore finders keepers way of social marketing through the media is kind of successful











KFC has worked on their own mobile application it's available to download now on Itunes. This makes orders a lot easier as customers can just open the menu using phone and select the menu they would like to have. This application benefits the customers in so many ways such as when they have purchased the food online they don't need to join the long queue when the restaurant is in crowded condition. Customers should only do such simple way by showing the bar code and order number after paying the food to the cashier then just wait for minutes until the food is ready. Moreover, KFC application also display special offers when there's a good value discounts on the foods to update and create awareness to customers so more people willing to visit the restaurant nearby. To locate which location that is closer to the customer's location KFC also provide locations guidance in the application. For me personally, this social marketing strategy by creating application in mobile phone is pretty interesting as there are billions of people using smartphones and would love to do things more using the smartphones such as ordering food online and for me i love this application. How about you?

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