Mc Donald's monopoly game

Mc Donald's lately is using digital marketing as a media to attract more consumers. How? The game is like just a normal monopoly game that comes along with the prize such as get a free music, free laptop and others that you can redeem it online in meccas website. In order to play the game there is a code required. To get the code, buying the medium and large size menu in Mcdonald will give customers the opportunity to get the sticker that contains code on it. This monopoly game has raised consumers attention in Mc Donald's lately. There are also even an event which is 5 chance to win in the maccas play to enter the competition, people need to purchase something from the menu being listed in the website and grab the game ticket in the package. This is how Mcdonald use digital marketing in order to attract consumers attentions.




I personally work on Mc Donald i know precisely how enthusiast the customers in redeeming what they've got from the stickers from each of the cups and fries package. Sometimes the customers can keep on visiting Mc Donald until they got enough right stickers to play and win in the website. Who doesn't like prize? even i do! Only purchase a cup of coke in Mc Donald and have the opportunity to win a laptop? That's a huge prize therefore i think this digital marketing strategy that Mc Donald made to attract consumers is really smart.

Read More

Finders keepers brand's social media marketing

Finders keepers label has been a pretty well established Australian brand labels. Over millions of people in the world love their design but if you think about it how many brands and labels that have a better design with a better value let's say so many!! but the thing is the social marketing that Finders keepers use actually does create value. Finders keepers spread the discount by encouraging people to sign up for the newsletter in the website so they can keep the names and emails in the record so they can actually update about the new arrivals, special offers etc to the people who has signed up in the website. Moreover, they do endorsing to the famous blogger to make the brand name spread everywhere and encourage people to do positive word of mouth toward the brand like "Guys! I found this blogger use this clothing brand! Look at how amazing she is in that dress"

 

As nowadays most girls like to browse fashion bloggers to go check and copy their styles. Therefore finders keepers way of social marketing through the media is kind of successful

Read More

KFC goes digital

KFC has worked on their own mobile application it's available to download now on Itunes. This makes orders a lot easier as customers can just open the menu using phone and select the menu they would like to have. This application benefits the customers in so many ways such as when they have purchased the food online they don't need to join the long queue when the restaurant is in crowded condition. Customers should only do such simple way by showing the bar code and order number after paying the food to the cashier then just wait for minutes until the food is ready. Moreover, KFC application also display special offers when there's a good value discounts on the foods to update and create awareness to customers so more people willing to visit the restaurant nearby. To locate which location that is closer to the customer's location KFC also provide locations guidance in the application. For me personally, this social marketing strategy by creating application in mobile phone is pretty interesting as there are billions of people using smartphones and would love to do things more using the smartphones such as ordering food online and for me i love this application. How about you?

Read More

Yes to Itunes and No to CDs?

Technology keeps on improving nowadays. How many people still use CD these days? Pretty much less than 20% population in the world. How about Itunes users? Pretty much the rest of the population.

 Back then people tend to purchase CD from the store when they want to buy a music album however now everything has changed people are now buying music from Itunes online. It is more practical as when you've purchased the music from Itunes you can download it everywhere in the mobile phone, laptop and ipad. This makes buying music a lot easier. We don't really need to pay for transportation and waste time when we wish to purchase music we can do it even in our house using the mastercard, paypal or credit card. Itunes are also does the organizing thing by itself.

 It helps keeping the musics and playlists constantly updated automatically when we add new songs. It goes into the smart Playlists directly. By using itunes you can never lose your music except if you turn of the backup. However, if you lose your CD you'll never get it back as there's no back up on a CD.

Read More

Paypal for a better life

First of all, I started this blog due to my digital marketing assignment but then i realized sharing all those knowledge and experiences about Digital Marketing is not that bad either. In the era that we are living in, i found that payment methods are expanding and they quite amazed me how are purchases can be done easily in the matter of minutes or probably seconds. Back then when there's no such things as Paypal when you really need to purchase anything you should actually go pay with cash and sometimes you need to queue to pay only which is much time consuming. When you pay a large amount of money you need to carry huge amount of cash that is quite dangerous but now as Paypal comes with a very interesting offers it makes life a lot simpler. Paypal is an online payment that can be done in instant it's even faster than a cheque which is far more efficient and it's also beneficial for the recipients of the payment. 

Nowadays, online shopping is trending worldwide. The numbers of people who does online shopping is increasing and so the Paypal users. I personally think that the existence of Paypal makes my online shopping experiences a lot better. It's quick and easy to do transactions.

 

Read More