KFC goes digital

KFC has worked on their own mobile application it's available to download now on Itunes. This makes orders a lot easier as customers can just open the menu using phone and select the menu they would like to have. This application benefits the customers in so many ways such as when they have purchased the food online they don't need to join the long queue when the restaurant is in crowded condition. Customers should only do such simple way by showing the bar code and order number after paying the food to the cashier then just wait for minutes until the food is ready. Moreover, KFC application also display special offers when there's a good value discounts on the foods to update and create awareness to customers so more people willing to visit the restaurant nearby. To locate which location that is closer to the customer's location KFC also provide locations guidance in the application. For me personally, this social marketing strategy by creating application in mobile phone is pretty interesting as there are billions of people using smartphones and would love to do things more using the smartphones such as ordering food online and for me i love this application. How about you?