6 October 2014

So this is the continuation of my latest blog post. It actually related with my latest blog however i dont really combine within the 2 to see how's people reaction to each way of marketing of the fast food industry. For me it's really interesting how technology in this era able to marketing the product in such a creative way. Back then centuries before people only marketing the product using labor as the marketing staff however nowadays companies are more into technology and even use the technology such as application on mobile phone to marketing the company's product.





Hungry jack shake application is a new application by hungry jack as in my first blog post i discussed about hungry jack's competitor which is mcdonald way of using digital marketing. Fast food industry nowadays use different ways of digital marketing to marketing their food. if Mc donald use "monopoly" game as their way to marketing i'll show you guys what way does hungry jack do. the shake application actually enable as to check in the nearest hungry jack and by playing the shake game app on your smart phone you can now count on luck and shake it to win a special deal such as buy 1 get 1 free or special price for certain products  and you can claim it instantly in the nearest hungry jack within 20 minutes this creates consumer attention and attract buyers to buy with the special deal. 





However there are some drawbacks i found out throughout everytime i shake those thing and just doesn't get lucky. i try to shake it and didn't win anything last time i shake it therefore i change my plan because i'm being stingy HAHAHHAHA but it turns out i actually go to another store and purchase another foods rather than buying hungry jack.

2 comments:

  1. I have this apps running in my iphone for a couple of years now, but I still prefer McDonald's way of advertising compare to the Hungry Jack's.

    ReplyDelete
  2. Hai thanks for dropping your comment i personally think that both companies have different ideas of using digital marketing and in my opinion yes indeed McDonald has a better way of advertising. One more time thank you for your feedback appreciate it

    ReplyDelete

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